The slogan “We Serve the People!” was the lifetime motto of Chairman Kim Jong Il

His lifetime motto was expressed by his love for people; If there is an omnipotent entity in the world, it is none other than the masses, not God. The country and the homeland exist as there are people. If it is the wish of the people, we should bring down the stars over the sky and grow flowers on rocks.

He would say that we should mind doing even a losing business and should not seek economic profit for the good of the people. Whenever he saw goods, he was very delighted to hear that people liked them. Whenever he learned about the construction of dwelling houses and the management and operation of industrial establishments, he paid primary attention to the people’s living and working conditions and ensured that the best things were provided to them.

One April day in Juche 53 (1964) he visited the Kanggye Youth Power Station nearing completion. Climbing a spiral staircase leading to a switchboard room, he said that if one would go up and down the staircase with seven bends, one would feel dizzy. He added that if a structure is novel and original in style yet causes inconvenience to the workers, it is of no use and that the criterion of deciding the quality of anything should be based on whether it affords convenience to the workers or not.

In December Juche 87 (1998) he visited a factory. He found some employees working at a cold place. He felt so concerned about their health that he covered up the hands of a machinist with his to warm them, while estimating the temperature in the workplace. He stressed that the first consideration should be given to workers even in case of building a factory and that nothing could be more important than providing them with good working and living conditions. He instructed the accompanying officials to move the workplace to a sample hall because the latter was warm and cozy.

Saying that the more he made painstaking efforts, the further the people would be better off and that there should be no satisfaction in the work for the people, he was always on his on-site guidance trips for their well-being.

Once he was informed that people were supplied with chicken produced at a renovated chicken farm. He was so glad at the news that he immediately left for the farm. During his visit to a rural village, he shared joy with its farmers who moved to new houses. When inspecting the construction site of a power station in the northern part of the country, he adopted measures to build dwelling houses first for the evacuees in the area before construction.

He regarded the people’s happiness as his greatest joy and pleasure. So, his field guidance trips covered military units, industrial establishments, rural communities and other various places on the east and west coasts of the country. In the course of this, he unfolded far-reaching plans for solving the problem of shortage of electric power supply and realizing the electrification across the country on a high level and for bringing about a fresh turn in agricultural development.

Small- and medium-sized hydraulic power stations, gravity-fed waterways and other monumental structures were built in different parts of the country and hundreds of thousands of hectares of land was standardized on a nationwide scale so as to contribute to improving the people’s living standards. In addition, marvelous events for bringing about epochal changes in the building of a thriving nation took place one after another. All this was the result of his ceaseless thinking and energetic activities for the sake of the people.

On December 15 Juche 100 (2011), he visited the Kwangbok Area Supermarket in Pyongyang with the opening near at hand. It was the last leg of his guidance trips. Making the rounds of the supermarket, he took all necessary measures for its management, stressing that whatever people want should be satisfied without fail. He continued that it was the steadfast will and determination of the Workers’ Party of Korea to provide the people with the best ones and that officials should become true servants of the people who give the first consideration to the latter and the latter’s living conditions whenever they happen to get anything good.

As seen above, Kim Jong Il worked heart and soul for the well-being of the people, insisting that officials should work more faithfully, devotedly and harder to that end. His immortal exploits result in hastening the bright future of the building of a powerful socialist country, bringing happiness to the people.

That is why the Korean people long for Kim Jong Il with boundless admiration for him, singing Song of Affection for People, a song which represents his great life that is as vast as the sea and as high as the sky and crystallizes into a word people.